Website PASSENGER RAIL AGENCY OF SOUTH AFRICA (PRASA)
PASSENGER RAIL AGENCY OF SOUTH AFRICA (PRASA)
HOD: MARKETING AND COMMUNICATION
SALARY GROUP: 109
LOCATION: Western Cape Region
DEPARTMENT: Marketing and Communication
POST NUMBER: TBA
REFERENCE: CMR/HR/REC/22/11/09
DEPARTMENTAL MISSION: To develop, implement and manage the marketing, corporate communication, media and stakeholder relations function in PRASA Rail Western Cape.
OUTPUTS
1. GENERAL MANAGEMENT:
– Human Resourcing related functions
– Finance related functions
– Supply chain related functions
– Business Risk & Compliance management
– Develop integrated regional emergency communication strategy (Crisis Comms SOP’s)
2. FUNCTIONAL/SPECIALIST
Ensure that all regional M&C strategies, plans and actions are aligned to and comply with Corporate policies
i. Marketing and communication management
– Compile M&C business plan (marketing, promotions, events, stakeholder & media relations)
– Provide operational perspectives to PRASA’s Corporate policies, strategies & procedures
– Guide and monitor responsible assistant-manager
– Oversee organizing international host sessions in region as and when
– Oversee tourism portfolio as promotion of off-peak capacity & revenue generation
ii. Media management
– Ensure that media houses and reporters are lobbied (Build and maintain extensive network relations of high-level and relevant media contacts)
– Drafting Media Releases for the Region
– Media Interviews
a. Conventional media
– Responsive: Oversee response to all media enquiries & letters in the media
– Pre-emptive: Oversee media briefings, approve communication collateral (presentations, statements, fact files)
b. Social media
– Oversee and monitor implementation of social media plan & diary
– Monitor assistant-manager Marketing & Promotions oversight
iii. Regional brand custodian
– Ensure compliance to PRASA’s brand (internally & externally) on regional documentation (all templates)
iv. Corporate communication
– Oversee content and scripting of passenger information channels
– Oversee scripting of CS FAQ’s
– Oversee weekly custom publication
– Public Speaking
– Oversee employee communication i.e. intranet, communiques, From The Desk…, PRASA Corporate
v. Stakeholder management (external & internal)
– Assist and support regional manager to build the necessary and appropriate high-level relations with key stakeholders
– Regional: Accompany regional manager to meetings with provincial, local authorities and parliamentary committees, PGWC, NEDLAC
– Deputise for regional manager during his absence/unavailability (chamber)
– Compile regional manager’s visual presentations for meetings/briefings
– Serve on external committees as regional representative
– Support Internal/interdivisional/corporate as required: parliamentary/special events (launches)
vi. Community relations
– Guide and monitor assistant manager, in terms of, overseeing commuter forums and community outreach programmes
– Compile MOU’s with key stakeholders
– Monitor & oversee community relations & CSI for compliance and alignment with corporate goals
vii. International Benchmarking
– Provide input to case & clearinghouse studies
– Assess and adopt relevant international best practices from other members commuter railways
KNOWLEDGE
Rail Industry
– Sound knowledge and understanding of the rail industry, the relevant stakeholders and the legislation and regulatory requirements of transport authorities pertaining to the industry
Business Environment
– Sound knowledge of the internal business environment, the relevant role players within the business and their key responsibilities and outcomes.
– Moderate knowledge of general rail operations, rail technology and engineering.
– Ability to relate rail issues to similar external/global businesses and adopt best practices.
Business Continuity
– The ability to identify and analyze risks likely to impede business efficiency and to develop proactive and contingency plans to manage risk
Corporate Identity
– Knowledge and understanding of the corporate identity and brand management of PRASA and the governance mechanisms utilized to govern the corporate identity
Financial Principles
– Knowledge and understanding of the principles of finance and the components involved in finance e.g. PFMA Act
Legislation
– Sound knowledge of the relevant legislation applicable to the industry i.e. rail safety and other statutory operating regulations
Policies and Procedures
– Knowledge and understanding of the company policies and procedures applicable to the specific work environment to ensure that work outcomes are compliant to the policies and procedures
Marketing
– Knowledge and understanding of the business activity of presenting products or services in such a way as to make them desirable
Market Development
– Sound knowledge and understanding of the market opportunities, the available market, the competitors within the market and the management of the market within the principles of financial viability (including the financial drivers and market indicators)
Market Tendencies
– Sound knowledge and understanding of the factors that influence the markets and how it impacts on business
Safety Conscious
– Ensure that all communication comply with and promote safe working/operations environment
SKILLS
– Advanced Interpersonal
– Advanced Communication
– Analytical
– Administrative
– Computer and new media skills
– Coaching and Mentoring
– Coordination
– Leadership
– Negotiation
– Presentation
– Problem Solving
– Project Management
– Quality Management
– Relationship Management
– Reporting
– Strategic Management
– Time Management
ATTITUDES
– Professional and
– Emotionally mature leader with integrity
– Diplomatic
– Dynamic team player
– Lateral strategic thinker with sound judgement
– Goal-oriented
– Motivated and dynamic self-starter
– Customer-centric and focused
– Culturally sensitive
– Ethical
– Proactive
– Detail focused
– Reliable
– Creative
CAPABILITIES:
Minimum Requirements:
– Matric/ Grade 12
– Bachelor’s Degree in Marketing and Communications / Postgraduate Diploma
– Drivers’ License
Experience
– 5 – 8 years management and strategic experience in Public Relations / Communications
– Above average English language skills with the ability to write communications and speeches
– Must have creative writing skills and the ability to develop concepts and deliver through to implementation
Added advantage:
– Post- graduate Diploma in Marketing Management
– Experience as a journalist would be advantageous
– Certificate in Public Relations Practice
– Certificate in Public Relations Management
– Certificate in online marketing
– Certificate in social media
– Memberships: Public Relations Institutes/Marketing Institutes, Press Club
APPLICATION PROCESS
EXTERNAL APPLICANTS:
Please apply by submitting your CV together with certified (not more than 3 months) copies of ID & certificates to: Lungelwa.Mankayi@prasa.com
NB: Applications i.e. CV Certificates etc.
TO BE SENT IN ONE PDF DOCUMENT. (PLEASE NOTE THAT INCOMPLETE APPLICATIONS WILL BE DISCARDED!
ADVERT CLOSING DATE: 25 November 2022
Should you not hear from us within three (3) months from the closing date, please consider your application unsuccessful.
“By responding to this vacancy advert irrespective as to how such information is submitted, you consent to the collection, collation, processing and storing for such information and the use and disclosure of such information in accordance with the PRASA data privacy protection policy.
A copy of PRASA’s Privacy notice is available on the website or on request.”
ISSUED BY MANAGER (HR) / RECRUITMENT AND SELECTION
As per METRORAIL’S employment Equity Plan, this position is only earmarked is follows.
MALE: African, Indian, Coloured, White
FEMALE: African, Indian, Coloured, White
SALARY GROUP: 109
LOCATION: Western Cape Region
DEPARTMENT: Risk Management
POST NUMBER: TBA
REFERENCE: CMR/HR/REC/22/11/10
DEPARTMENTAL MISSION: To coordinate and perform independent evaluation of the adequacy and effectiveness of the regional risk management practices, operational risks and unforeseeable risks in order to provide reasonable assurance to all stakeholders of their effectiveness, to evaluate the regional adherence to good corporate governance, and fraud prevention strategies and practices. To manage and lead the Safety (Occupational and Railway), Health, Environment, Risk and Quality function within Metrorail Western Cape Operations
OUTPUTS:
1. Execution of business and SHERQ strategy
• Implement SHERQ policy, strategy and initiatives through the management of human resources and systems
• Implement and maintain effective health and safety strategies, programs and processes
• Provide guidance and strategic direction on SHERQ related business issues for the Region
• Compile SHERQ and KPI reports
• Participate in the development of a strategic business plan for the Region
• Manage the reduction of incidents/ occurrences by ensuring that a Safety, Health and Environment Management Plan is in place
• Develop and implement SHERQ standards and procedures
• Ensure efficient execution of claims by monitoring progress
• Consolidate processes relating to IMS and the entire Risk Management Department
• Co-ordinate SHE training in Metrorail Western Cape region by ensuring that venues are booked, service provider commissioned and certificates distributed at the end of training
• Conduct business risk assessments
• Chair Integrated SHERQ meeting, Railways Safety Meetings
• Develop processes and procedures regarding Enterprise Risk Management program
• Develop and implement a SHERQ management culture through the integration of SHERQ principles in the overall business plan and the implementation of awareness programs
2. Management and development of SHERQ personnel
• Provide leadership, development, planning and management in line with current and future business requirements
• Manage employee performance achieved against planned performance
• Identify training and development requirements, put action plan in place and implement
• Counsel, coach and mentor to meet individual and departmental needs
• Ensure appropriate staffing levels to maintain efficient service levels
• Initiate sessions of mutual problem solving
3. Legal Compliance
• Conduct legal compliance audits
• Oversee that systems are in place to ensure that all incidents are reported to the relevant departments (Railway Safety Regulator, Department of Labour)
• Compile the Operating Safety Plan for Metrorail Western Cape region
• Design and implement a Safety Management System to comply with the National Railway Safety Regulator Act
• Establish and manage interfaces with other operators in the railway environment
• Request reports on overall claims and compile consolidated report to REXCO/ EXCO
• Ensure legal appointments are done as per the legislation
• Ensure document and record keeping as per legislation
• Participate and interact with relevant legal and non-government authorities
4. Continuous Improvement
• Develop, review and implement an integrated SHERQ management system
• Manage continuous improvement of integrated SHERQ management system through continuous feedback and adaptation
• Develop and implement fire emergency strategies
• Manage resources effectively in order to execute SHERQ strategies and initiatives
5. Financial and General Management
• Manage own operational budget
• Optimize cost of risk
• Participate in financial and cost control issues
• Member of the Metrorail Western Cape regional Acquisition Council
• Manage own operational budget
• Manage health, safety, risk activities and resources
• Implemented regional contingency plan
• Implemented health and safety strategies, programs and processes
• Optimized cost of risk (against the consequences of risk)
• Advice and recommendations
• Integrated regional hazmat, fire emergency strategies
• Implemented programs to facilitate reduced risk
• Networking and strategic positioning
• Documentation, reports and information
• Competent, harmonious, motivated teamwork
• Design and implement a Safety Management System to comply with the National Railway Safety Regulator Act
• Compile the Safety Management System report
• Compile the Operating Safety Plan
• Establish and manage interfaces with all other operators in the railway environment
• Assist the region to establish and communicate the regional objectives and direction.
• Assist the region to develop and communicate risk management policies, risk appetite and risk limits.
• Assist management with integrating risk management with the strategy development process.
• Ensure all risk and compliance reports are provided timeously, accurately and in line with customer requirements for submission.
• Highlight all non-compliance issues and report on as per management’s expectations.
• Ensure management displays willingness to implement findings.
• Conduct risk management awareness training from time to time.
• Play an advisory role to management in the identification of mitigating controls for all risks identified.
• Organize appropriate risk reporting, internally and externally.
• Monitor, evaluate and challenge the regional success in managing risks.
• Maintain and monitor compliance risks with key registration including the PFMA, Rail Safety Regulator regulations and directives.
• Coordinate the process of maintaining a loss register throughout the region and identify controls to be implemented to mitigate future losses.
• Maintaining a sound claims management system including periodic reporting on claims and other losses
• Continuously provide feedback and coaching to ensure that staff members perform at optimum productivity level.
• Manage human resources in accordance with policies, procedures and legal requirements.
• Build and maintain effective and productive business networks and relationships with all relevant internal and external parties.
• Collate the data and generate the report utilizing the information in accordance with policies and procedures.
• Make recommendations in accordance with the information at hand.
• Distribute the report to relevant role players.
• Archive reports for future reference purpose.
• Compile the report in accordance with policies, procedures and legal requirements.
• Compile reports within allocated time frame.
KNOWLEDGE:
• Understand the changes in the company as well as Change Management principles
• Organizational understanding
• Customer and their requirements
• Quality Management
• Basic principles of business accounting and finance
• Understanding of Business Operations
• Risk Management philosophies, principles and strategy
• Relevant computer software
• Relevant legislation, legal principles and implications
• Benchmarking
• Safety principles
• Fire and emergency systems
• Statutory requirements
• Management principles and systems
• NOSA principles and procedures (M.B.O.) pg.49
• Principles of supplementary health sciences
• Risk control techniques
• Insurance principles
• Information Management and the use of technology
• Hazmat procedure
• SABS codes
• Relevant structures and policies
• Education, training and development
• Human behaviour and group dynamics
• Performance Management System
• The purpose and application of the National Railway Safety Regulator Act
• Financial accounting principles
• Legislations and regulations
• Risk management principles
SKILLS:
• Forecasting/planning
• Decision making
• Holistic thinking
• Analytical thinking
• Management skills
• Motivation
• Leadership
• Interpersonal skills
• Team building
• Problem solving
• Conflict handling
• Self-development
• Communication
• Facilitation
• Computer literacy
• Strategy design and development
• Procedural alignment
• Creativity
• Networking with relevant stakeholders
• Risk assessment
• Change management
• Presentation
• Reporting/ report writing
• Time management
ATTITUDES:
• Open mindedness
• Flexibility
• Participating and sharing
• Consistency
• Integrity
• Pro-active
• Energetic
• Initiative
• Self-motivated
• Organizational sensitivity
• Empathy
• Confidentiality
• Enthusiastic
• Sensitive to client needs
• Policy/procedure orientation
• Safety conscious
• Trust and credibility
• Integrity
• Reliability
• Resilience
• Results driven
CAPABILITIES:
Minimum Requirements:
• M+3 Qualification in Safety, Health, Environment and Quality management.
• Minimum of 3 years’ Risk management experience in rail / transport industry
• Drivers’ License
Added advantage:
• Post graduate management qualification (MBA)
• Training in Financial Management Systems
APPLICATION PROCESS
EXTERNAL APPLICANTS: Please apply by submitting your CV together with certified (not more than 3 months) copies of ID & certificates to: Andiswa.Rulashe@prasa.com
NB : Applications i.e. CV Certificates etc.
TO BE SENT IN ONE PDF DOCUMENT. (PLEASE NOTE THAT INCOMPLETE APPLICATIONS WILL BE DISCARDED!
ADVERT CLOSING DATE: 24 November 2022
Should you not hear from us within three (3) months from the closing date, please consider your application unsuccessful.
“By responding to this vacancy advert irrespective as to how such information is submitted, you consent to the collection, collation, processing and storing for such information and the use and disclosure of such information in accordance with the PRASA data privacy protection policy.
PRASA shall take all reasonable measures to protect the personal information of candidates/applicants and for the purpose of this disclaimer “personal information” shall be defined as detailed in the Promotion of Access to Information Act, Act 2 of 2000 (“PAIA”) and the Protection of Personal Information Act, Act 4 of 2013 (“POPI”)
A copy of PRASA’s Privacy notice is available on the website or on request.”
ISSUED BY MANAGER (HR) / RECRUITMENT AND SELECTION
As per METRORAIL’S employment Equity Plan, this position is only earmarked is follows.
MALE: African, Indian, Coloured, White
FEMALE: African, Indian, Coloured, White